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@article{202046,
        author = {Raksha Sudhir Wankhede and Prof.Abhijeet Gajbhiye},
        title = {A Study on Employee Retention Challenges in Digital Media Companies at My Digital Savvy, Nagpur},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {12},
        pages = {7022-7031},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=202046},
        abstract = {Retention of employees has become one of the biggest challenges faced by the digital media industry due to the intensifying competition, changing employees” expectations, pressure of workload, and technological innovations. The research study focuses on issues of employee retention at My Digital Savvy.
A digital media company located in Nagpur; based and operates. The study looks at impact of several factors on employee turnover lit and job stress, opportunity of career growth, salary structure, organizational culture, and more.
The research is theoretical and based on secondary data from books, journals, research articles, company reports, and other studies related to employee retention and human resource management. The literature review reveals employee satisfaction, organizational commitment, and leadership support are major contributors influencing the retention of talented employees in digital organization. Digital media firms see lots of turnover because of deadline-based environments and rising competition in the market, it notes. It can be concluded that with the help of human resource policies, career development, flexibility in work arrangements and employee engagement, the retention can improve. Research findings, organizations which focus on the upkeep and progress of employees are more successful in making the virtual media related tasks, a success along with retaining employees.},
        keywords = {Employee Retention, Digital Media Industry, Organizational Culture, Job Satisfaction, Workforce Management, Employee Turnover, Digital Marketing, Human Resource Management.},
        month = {May},
        }