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@article{202061,
        author = {Atharv Salame},
        title = {The Influence of Instagram Reels and TikTok on Youth Behavior},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {12},
        pages = {9891-9892},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=202061},
        abstract = {The rapid growth of short-form digital content on platforms such as TikTok and Instagram Reels has transformed audience media consumption habits. This paper studies the influence of these platforms on youth behavior, social interaction, and digital habits among young adults. The findings suggest that excessive exposure to algorithm-driven short-form content may lead to behavioral shifts such as increased social comparison and rapid attention switching, while also offering creative expression and community-building benefits when used responsibly.},
        keywords = {Short-form content, youth behavior, social media, TikTok, Instagram Reels, digital media, social interaction.},
        month = {May},
        }