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@article{202473,
        author = {Rimi Mandal and Rana Basu},
        title = {An Integrated Framework for Demand Management and Fulfillment Efficiency in Indian E-Commerce Supply Chains},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {12},
        pages = {9010-9036},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=202473},
        abstract = {},
        keywords = {Demand management, fulfillment efficiency, e-commerce logistics, demand forecasting accuracy, demand variability, fulfillment strategy, Indian supply chains, DFI Framework, mediation analysis, quick-commerce, dark stores, micro-fulfillment centers.},
        month = {May},
        }