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@article{202795,
        author = {Sagar Kailas Satpute and Dr. Rajesh Kumar Kashyap and Dr. Nikita Nille},
        title = {A Study of AI in Marketing: Applications and Tools, Benefits, Challenges, Implementation and future.},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {12},
        pages = {9448-9452},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=202795},
        abstract = {Artificial Intelligence is a rapidly emerging field that is transforming the business model and way of approaching to the customer. Its involves the high use of Artificial Intelligence, Block Chain, Machine learning and other advance technologies that’s automate the business and marketing operations. This technologies will explore the data, analyze the consumer behaviour and business needs that’s makes them businesses competitive. This study is highlighting the Importance of AI in modern marketing along with the use it with ethical consideration. It will also focuses on the future of AI in marking and its impact on marketing landscape.},
        keywords = {Artificial Intelligence, Marketing, Human Intelligence, Block Chain, Machine Learning, Predictive Analytics},
        month = {May},
        }