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@article{204048,
        author = {Ariana Mahajan and Dr Neetu Sharma and Mr Sarthak Gujar},
        title = {A Study to Assess the Influence of Social Media and Peer Influence on Gender Role Beliefs Among Adults},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {1},
        pages = {1353-1356},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=204048},
        abstract = {This study examined how social media usage and peer influence bear upon gender role beliefs in young adults. Employing a quantitative correlational design, data were gathered from 33 participants aged 18 to 25 years via online survey forms. Three standardized instruments captured social media engagement, peer pressure susceptibility, and gender role attitudes. The results presented a clear contrast: social media usage showed no significant relationship with gender role beliefs (r = 0.054, p = 0.770), whereas peer influence emerged as a strong and highly significant predictor (r = 0.696, p < 0.001). These findings suggest that real-world interpersonal relationships shape gender beliefs far more powerfully than passive digital consumption. The results call into question the assumption that digital platforms are the dominant attitude-shapers among youth, pointing instead toward the enduring primacy of direct peer interaction.},
        keywords = {Gender Role Beliefs, Peer Influence, Social Media, Socialization, Young Adults, Emotional Conformity.},
        month = {June},
        }