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@article{204200,
        author = {DHRUV UPRETI},
        title = {Study of UPI Payment Usage among College Students},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {1},
        pages = {822-824},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=204200},
        abstract = {The rapid growth of digital payment technologies has significantly transformed the financial transaction landscape in India. Among various digital payment systems, Unified Payments Interface (UPI) has emerged as one of the most innovative and widely adopted payment platforms, enabling instant, secure, and seamless financial transactions. The increasing penetration of smartphones, internet connectivity, and government initiatives promoting a cashless economy have contributed substantially to the widespread acceptance of UPI among consumers, particularly college students.
The present study aims to examine the usage pattern, adoption factors, preferences, satisfaction levels, and challenges associated with UPI payment services among college students. The research seeks to understand the key factors influencing students’ adoption of UPI applications and to analyze their overall experience with digital payment systems.
The study adopts a descriptive and analytical research design. Primary data was collected through a structured questionnaire distributed among college students from different academic backgrounds. Secondary data was obtained from academic journals, research papers, reports published by the Reserve Bank of India (RBI), National Payments Corporation of India (NPCI), government publications, and various digital payment industry reports. Convenience sampling was used for selecting respondents.
The findings indicate that convenience, speed of transaction, ease of use, cashback offers, and security features are the major factors encouraging students to use UPI platforms. The study also reveals that Google Pay, PhonePe, and Paytm are the most preferred UPI applications among college students. Most respondents reported a high level of satisfaction with UPI services due to their user-friendly interface, quick transaction processing, and accessibility.
However, concerns regarding transaction failures, cybersecurity risks, internet dependency, and privacy issues continue to affect user confidence to some extent. Despite these challenges, the study concludes that UPI has become an integral part of students’ daily financial activities and is expected to play a crucial role in the future growth of India’s digital economy.
The research provides useful insights for financial institutions, fintech companies, policymakers, and digital payment service providers in understanding the behavior and expectations of young consumers toward digital payment technologies.},
        keywords = {Unified Payments Interface (UPI), Digital Payments, College Students, Fintech, Cashless Economy, Consumer Behaviour, Digital Transactions, Payment Applications.x},
        month = {June},
        }