Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{204467,
        author = {Dr.VE.Santhi},
        title = {Generative AI Adoption and Its Impact on Business Decision-Making},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {1},
        pages = {3636-3638},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=204467},
        abstract = {Generative Artificial Intelligence (AI) has emerged as a transformative technology that is reshaping business operations and strategic decision-making processes across industries. Organizations increasingly utilize Generative AI tools to analyse large volumes of data, generate insights, automate routine tasks, and support managerial decisions. This study examines the adoption of Generative AI and its impact on business decision-making among employees and managers. Primary data were collected from 120 respondents using a structured questionnaire. The findings reveal that Generative AI significantly enhances decision accuracy, operational efficiency, and strategic planning. However, concerns regarding data privacy, ethical issues, and over-reliance on AI remain important challenges. The study concludes that businesses can achieve sustainable competitive advantages through the effective integration of Generative AI into their decision-making frameworks.},
        keywords = {Generative AI, Business Decision-Making, Organizational Performance},
        month = {June},
        }