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@article{204468,
        author = {Ms. Suraiya Bansuri and Dr. Chintan Vora},
        title = {Regulating Digital Financial Advice: An Analysis of SEBI’s Finfluencer Guidelines in India},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {1},
        pages = {3728-3732},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=204468},
        abstract = {In recent years, more people are turning to digital sources for financial advice instead of just relying on traditional experts like wealth managers, brokers, and certified financial advisors. Financial advisory means giving guidance or tips about building wealth, taxes, insurance, investment planning, and managing money. These services aim to help people make informed financial decisions and protect them from unnecessary risks.
Influencers are people who have built a following on social media and shape the opinions, choices, and habits of their audience. Among them, a special group called "finfluencers" creates content about investing, the stock market, personal finance, insurance, retirement planning, and managing money. Finfluencers often explain financial topics in simple language and use real-life examples, making it easier for young and new investors to grasp complicated ideas. While finfluencers have made financial knowledge more accessible, there are concerns about whether their advice is accurate and unbiased, and whether they face enough oversight. Because of these concerns, regulators like the Securities and Exchange Board of India (SEBI) have stepped in to create new rules and protect online investors.},
        keywords = {influencers, finfluencer, SEBI policies, financial advice, social media, investment planning.},
        month = {June},
        }