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@article{204505,
        author = {Dr Surajkumar Arun Bangar and Dr Bhagyashree Gopal Puranik},
        title = {ONLINE FOOD DELIVERY CULTURE AND AGNIMANDYA: AN AYURVEDIC REVIEW OF EMERGING DIETARY CHALLENGES AMONG URBAN POPULATION},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {1},
        pages = {2603-2612},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=204505},
        abstract = {The emergence of online food delivery platforms has revolutionized food consumption patterns across urban populations. The convenience of mobile applications, rapid delivery services, promotional discounts, and changing work schedules have significantly increased dependence on delivered meals. Although these services offer accessibility and convenience, frequent consumption of restaurant-prepared and processed foods has been associated with poor dietary quality, irregular meal timing, overeating, obesity, metabolic disorders, and digestive disturbances. Contemporary food delivery culture often encourages consumption of calorie-dense, high-fat, high-sugar, and highly processed foods that may adversely affect digestive health. Ayurveda recognizes Agni as the fundamental determinant of health and disease. Proper digestion, metabolism, and tissue nourishment depend upon balanced Agni. Dietary indiscretions such as Vishamashana (irregular eating), Adhyashana (overeating), Viruddhahara (incompatible foods), and excessive consumption of Guru and Abhishyandi Ahara contribute to Agnimandya and Ama formation. Several characteristics of modern online food delivery culture demonstrate significant similarities with these classical dietary errors. The present review explores the relationship between online food delivery culture and emerging dietary challenges through the Ayurvedic concepts of Agni, Ama, Ahara Vidhi, and Swasthavritta. The review further discusses preventive strategies for maintaining digestive health and promoting healthy dietary behavior in urban populations.},
        keywords = {Online Food Delivery, Agnimandya, Ama, Ahara Vidhi, Vishamashana, Viruddhahara, Urban Lifestyle, Swasthavritta, Digestive Health, Preventive Healthcare},
        month = {June},
        }