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@article{205085,
        author = {Hrishabh Raj and Dr. Jyoti Ignace Tete and Dr. Ajay Kumar},
        title = {IMPACT OF SOCIAL MEDIA INFLUENCERS ON GEN Z PURCHASE BEHAVIOR},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {1},
        pages = {9451-9462},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=205085},
        abstract = {},
        keywords = {Social Media Influencers, Gen Z, Purchase Behavior, Influencer Marketing, Parasocial Relationship, Ranchi, Tier 2 Cities, Consumer Behavior},
        month = {June},
        }