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@article{205721,
        author = {S Hepsiba and S Mizpah Rebekah},
        title = {BODY AS COMMODITY IN THE MODERN ERA AS PORTRAYED IN FICTION},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {1},
        pages = {8048-8051},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=205721},
        abstract = {One of the defining anxieties of modernity has become the commodification of the human body. The body in contemporary fiction is depicted not just as a biological entity but as a commodity constructed by capitalism, technology, consumerism, surveillance, and systems of power. Contemporary fiction interrogates how bodies are bought, altered, disciplined, sexualised, and exploited in socio-economic structures. The paper explores themes of consumer capitalism, the gendered commodification of the body, biopolitics, digital identity, and technological manipulation in selected modern and contemporary fictional texts. Drawing on Marxist, feminist, and posthuman literary theories, the paper argues that fiction reflects and critiques a world in which bodily value is determined by increasing market logic and visibility. The select texts, such as Brave New World, Never Let Me Go, The Handmaid's Tale, and American Psycho, expose the dehumanising consequences of reducing the body to an economic resource.},
        keywords = {Body Commodification, Biopolitics, Posthumanism, Consumer Capitalism, Technological Bodies, Dystopian Fiction.},
        month = {June},
        }