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@article{206304,
        author = {Deepika.M},
        title = {AI-Generated Advertising: Consumer Perception of ChatGPT-Created Campaigns in India},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {2},
        pages = {1031-1038},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=206304},
        abstract = {Artificial Intelligence has rapidly transformed the global advertising ecosystem by introducing automated content creation, predictive analytics, and personalised marketing strategies. Among these innovations, ChatGPT has emerged as a powerful generative AI tool capable of producing advertising copy, campaign ideas, and consumer engagement content with remarkable efficiency. In India, where digital marketing is expanding due to increased internet penetration and smartphone usage, AI-generated advertising is becoming increasingly common. Despite its widespread adoption, consumer perception of AI-generated advertising remains complex and multifaceted. While some consumers appreciate the speed, personalisation, and innovation offered by AI-driven campaigns, others express concerns regarding authenticity, emotional depth, and ethical transparency. These mixed responses highlight the need for a deeper understanding of how AI-generated content is received in culturally diverse markets such as India. This article explores the role of ChatGPT in advertising, examines consumer perceptions in the Indian context, and analyses both the advantages and limitations of AI-generated campaigns. It also discusses ethical considerations and future possibilities of integrating AI into advertising while maintaining trust and cultural sensitivity.},
        keywords = {Artificial Intelligence, ChatGPT, Digital Advertising, Consumer Perception.},
        month = {July},
        }