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@article{206508,
        author = {Akepogu Jaya Chandra Rao},
        title = {The Art of Attraction Typeface and Audience Connection},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {2},
        pages = {1756-1759},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=206508},
        abstract = {Typography goes beyond mere arrangement of letters to form texts; rather it serves to enhance communication through visuals. Typefaces serve as a means of communicating messages since they determine how viewers interpret a message and relate to it. They communicate mood and tone in addition to content in the written word. The significance of choosing appropriate typefaces cannot be overlooked, as is evident in this paper where the focus is on typography. This paper highlights how important it is for a designer to pay attention to typographic aspects like hierarchy, spacing, and contrast, in relation to psychology in order to come up with typefaces that improve readability. A significant factor is cultural experience in relation to interpreting typefaces. Audiences use their social experience when deciphering typographies. Typography is more significant nowadays considering the technological age we are in. It is used for effective communication by designers who want to reach their audiences using visuals.},
        keywords = {},
        month = {July},
        }