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@article{206718,
        author = {Apurva Kashyap and Ashish Jha},
        title = {A research on Cold Chain Integrity and Fresh Milk Assurance Mission},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {2},
        pages = {3684-3691},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=206718},
        abstract = {To preserve its quality and safety, milk—a highly nutritious but perishable food product—needs constant temperature management. By stopping microbial development and maintaining milk's nutritional value, an efficient cold chain system guarantees that milk stays fresh from the farm to the customer. Based on an industrial visit to Parag Milk Foods in Lucknow, this paper focuses on the Farm-to-Consumer Cold Chain Integrity and Fresh Milk Assurance Mission. It describes the several phases of handling milk, such as acquiring, chilling, transporting, processing, packing, storing, and distributing. To preserve milk freshness and guarantee customer safety, the paper also emphasizes the significance of temperature monitoring, hygiene procedures, quality control methods, and contemporary technologies. The study Aims to the delivering safe, high-quality milk, lowering product losses, and boosting consumer trust in the dairy sector all depend on maintaining cold chain integrity.},
        keywords = {Cold Chain Integrity, Dairy Industry, Fresh Milk Assurance, Food Safety, Milk Quality, Temperature Control.},
        month = {July},
        }