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@article{206918,
        author = {Shivakant Shukla and Dr. S.S.A. Abidi},
        title = {Source Credibility and Green Purchase Intention in Social Media Marketing: The Mediating Roles of Green Brand Image and Green Trust and the Moderating Role of Greenwashing Skepticism},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {2},
        pages = {3445-3458},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=206918},
        abstract = {},
        keywords = {source credibility; green brand image; green trust; greenwashing skepticism; green purchase intention; serial moderated mediation; PLS-SEM},
        month = {July},
        }