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@article{207318,
        author = {Bharathi S and Dr.G.Venkatesan},
        title = {From Likes to Loyalty: Measuring the Effects of Social Media Engagement on Audience Retention with special reference to Krishnagiri District},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {3},
        pages = {358-371},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=207318},
        abstract = {},
        keywords = {Interaction on Social Media, Audience Engagement, Client Fidelity, Online Promotion, Krishnagiri District.},
        month = {August},
        }