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@article{208273,
        author = {ORONUKPO JOSEPH WISDOM and SAMUEL OKEOGHENE UYERI and ISAH MARY OMOYE and ESIEFATA OGHENEKEVWE},
        title = {ASSESSMENT OF KIAGBODO RESIDENTS’ PERCEPTION ON EDWIN CLARK UNIVERSITY PUBLIC RELATIONS STRATEGIES},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {4},
        pages = {1639-1647},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=208273},
        abstract = {The study examines the perception of Kiagbodo residents on Edwin Clark University public relations strategies and identifies the methods used by Edwin Clark University public relations unit. Specific objectives were to examine the frequency of public relations practice activities towards the host community, Kiagbodo residents. The theories found suitable to anchor on this study were Social Exchange Theory and stakeholders’ theory. The research design employed for the study was descriptive survey design, which entails the use of questionnaire. The population figure of the study was 286,400 people living in Kiagbodo according to Nigeria projected of 2016. A sample size of 400 was statistically obtained from the above population using the Krejcie and Morgan’s formula (1970). The study employed probability sampling, using the random sampling technique. The instrument used for data collection was questionnaire. Data gathered were analyzed using frequency tables and simple percentage. The findings from this study shows that public relations strategies in Edwin Clark University has an impact on the the Kiagbodo residents in different forms.  The public relation officer engages in community meeting with the community leaders constantly. The organization public relations department has been able to educate residents of this community on a positive image light to push to the university goals and vision.},
        keywords = {},
        month = {September},
        }