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@article{208441,
        author = {Kavathiya Prit Hasmukhbhai and Dr. Rhuta Mehta},
        title = {From Cart to Doorstep: The Effect of Quick Commerce Platforms on Impulse Buying},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {4},
        pages = {1843-1848},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=208441},
        abstract = {},
        keywords = {Quick Commerce, Impulse Buying, Blinkit, Instamart, Consumer Behaviour, Instant Delivery, Digital Retail, Online Shopping.},
        month = {September},
        }