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@article{209699,
        author = {RAJA VENKAT RAM V and M RAGHAVENDER SHARMA},
        title = {Interpretable Machine Learning for Profiling and Predicting Marketing Campaign Performance},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {5},
        pages = {3208-3215},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=209699},
        abstract = {},
        keywords = {Marketing analytics, synthetic data, interpretable machine learning, campaign ROI, simulation study, customer segmentation},
        month = {October},
        }