A STUDY ON ONLINE SHOPPING BEHAVIOR FOR APPAREL: LITERATURE REVIEW
NAGAMANIKANDAN P, KR MAHALAXMI
Apparel industry, online purchasing, satisfaction and shopping behavior.
By analyzing the current behavior of Indian buyers, experts estimated that the trend of e-shopping will become basic phenomena with buyers in coming years. The business model of the Indian e-business is taking a full circle flip to go rear to where it started, though this time the infrastructure has changed and along with that the size and understanding of the marketplace as well. The players are touching towards a model that they did not originally start with; hence the conviction is that they have definite answers to the details of the model and not just a me-too jump. In the beginning stages of online shopping consumers were unwilling to buy apparels online as it has many limitations. But today the marketplace is able to conquer many of the limitations and build confidence among the consumers to buy online. The last two years have seen considerable enhance in online trade in the apparel segment. This study is to analyze the trends in online shopping of south Indian consumers in the apparel segment.