Demonetization: A Push to Mobile Wallet Industry
Esha Kapoor
The Indian m-wallet industry has reported a tremendous growth in the recent years and is presenting ample opportunities to the industry players. Demonetization has escalated the awareness regarding the different payment methods among consumers resulting in Indian m-wallet market reaching a different level. Demonetization in India has proved as a lucrative opportunity for m-wallet players; these companies got flooded with millions of transactions and amplified the number of users. The average wallet spending for retail transactions was about INR 500-700 prior to demonetization and now this figure has increased to INR 2,000- 10,000. The paper talks about how demonetization has benefited m-wallet as well as mobile banking industry in India. It also focuses on how cash is still predominant in Indian economy and the market dynamics that act as catalysts towards boosting the industry’s growth. It further highlights the competitive landscape of the Indian m-wallet market and its sources of revenue generation.
Article Details
Unique Paper ID: 147077

Publication Volume & Issue: Volume 5, Issue 4

Page(s): 18 - 23
Article Preview & Download

Share This Article

Go To Issue

Call For Paper

Volume 7 Issue 3

Last Date 25 August 2020

About Us enables door in research by providing high quality research articles in open access market.

Send us any query related to your research on

Social Media

Google Verified Reviews

Contact Details