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@article{208598,
        author = {Bhakti Jijaba Shinde},
        title = {Basics Of Writing for Commercial and Promotional Content: Principles, Techniques, And Industry Applications},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {no},
        pages = {575-581},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=208598},
        abstract = {Commercial and promotional writing plays an important role in how businesses and brands communicate with their audiences. It is used across advertisements, social media, websites, films, animation, gaming, and other digital platforms to attract attention and encourage audience engagement. This research explores the basic principles and techniques of commercial and promotional writing, including understanding the audience, maintaining clarity, using creativity, applying persuasive language, and building effective brand communication. The study also looks at how these principles are being applied in the changing 
digital environment, particularly within creative industries such as animation, gaming, and film. As technology continues to develop, Artificial Intelligence and Machine Learning are also becoming part of the content creation process. The research briefly examines how AI-based tools can support promotional writing and creative development while also considering concerns related to originality, authenticity, and ethical use. 
Through relevant literature, industry examples, and research findings, the study examines how effective promotional content combines creative ideas with clear communication and an understanding of its intended audience. The research aims to provide a practical understanding of commercial and promotional writing while highlighting how emerging technologies can support, rather than replace, human creativity.},
        keywords = {Commercial Writing, Promotional Content, Advertising, Digital Media, Creative Industries, Artificial Intelligence, Machine Learning, Brand Communication.},
        month = {September},
        }