EFFECTIVENESS OF TELEVISION ADVERTISEMENTS FOR FAST MOVING CONSUMER GOODS: A STUDY OF SUBURBAN MARKET
Author(s):
VIKASH .A.S, Dr Sugundan, Dr. Ch. Bala Nageswara Rao
ISSN:
2349-6002
Cite This Article:
EFFECTIVENESS OF TELEVISION ADVERTISEMENTS FOR FAST MOVING CONSUMER GOODS: A STUDY OF SUBURBAN MARKETInternational Journal of Innovative Research in Technology(www.ijirt.org) ,ISSN: 2349-6002 ,Volume 5 ,Issue 4 ,Page(s):144-149 ,September 2018 ,Available :IJIRT147089_PAPER.pdf
Keywords:
Abstract
In our country create and communicate the product and services to consumers or customers easily. Nowadays advertisement plays major role in India. Advertisement is a one way communication and mass communication. This study is helps to find out the advertisement how effectively reach the customers or consumers. Fast moving consumer goods advertisement how it will impact the customer and change the people preferences. Advertisement how it will reach the customer correctly and it will attract the customer easily. Television advertisement creates attention, visual, knowledge of the customer. How fast moving consumer goods television advertisement is achieving effectiveness in suburban market.
Article Details
Unique Paper ID: 147089

Publication Volume & Issue: Volume 5, Issue 4

Page(s): 144 - 149
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Last Date 25 September 2019


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