A STUDY ON CUSTOMER RETENTION STRATEGIES � MOBILE PHONE SERVICE PROVIDERS
S.USHA, Dr Ram Babu, Dr. Ch. Bala Nageswara Rao
The past few year Indian insurance company received a wide range of popularity. As the time passes this industry has become a popular world in the Indian financial system. The present study analyses the insurance policy in relation customer behaviour. Opinion and perception of the investors regarding has been analysed relevance to various issues like insurance, main objective behind investing in insurance scheme, role of financial advisors and brokers, investors’ opinion relating to factors that attract them to invest in insurance, sources of information, deficiencies in the services provided by the insurance managers, challenges before the Indian insurance industry.