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@article{147089,
        author = {VIKASH .A.S and Dr Sugundan and Dr. Ch. Bala Nageswara Rao},
        title = {EFFECTIVENESS OF TELEVISION ADVERTISEMENTS FOR FAST MOVING CONSUMER GOODS: A STUDY OF SUBURBAN MARKET},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {5},
        number = {4},
        pages = {144-149},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=147089},
        abstract = {In our country create and communicate the product and services to consumers or customers easily. Nowadays advertisement plays major role in India. Advertisement is a one way communication and mass communication. This study is helps to find out the advertisement how effectively reach the customers or consumers. Fast moving consumer goods advertisement how it will impact the customer and change the people preferences. Advertisement how it will reach the customer correctly and it will attract the customer easily. Television advertisement creates attention, visual, knowledge of the customer. How fast moving consumer goods television advertisement is achieving effectiveness in suburban market.},
        keywords = {},
        month = {},
        }