“A Study On Advertising Strategies of LG Electronics With Special Reference to Tiruppur City”
Author(s):
Dr.C.Raja
Keywords:
Abstract
Advertisement, which is a crux of any market economy, plays a pivotal role in the economic progress of a nation. Advertising is indeed the only direct method, which helps to reach masses of potential buyers. Advertising, being dynamic, changes with changing methods of distribution and consumption. Advertisements have become the part of life for everyone as a listener through some media or other. In the present era of information explosion and media influence, these advertisements play a major role in changing the settled perception or thinking, which is otherwise called attitude, of the consumer and also the consumption pattern of the society in general. Thus, the impact lead to cultural and social changes to a great extent. Under this situation efficiency of the manufacturers, marketers and advertisers is tested in churning out advertisements, matching the expectation of the consumers, which may gradually bring about desired attitudinal changes in them.
Article Details
Unique Paper ID: 149494

Publication Volume & Issue: Volume 6, Issue 12

Page(s): 621 - 623
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Last Date 25 August 2020

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