Effectiveness of the different Digital Marketing Strategies on Goan Youth

( An International Open Access , Peer-reviewed, Refereed Journal )

IJIRTEXPLORE- Search Thousands of research papers

ISSN: 2349-6002 ESTD Year: 2014

UGC approved journal no 47859

Effectiveness of the different Digital Marketing Strategies on Goan Youth
Author(s):
Mildred Lemos
Keywords:
Digital Marketing, Goan Youth, Search Engine, Social Media.
Abstract
Digital Marketing encompasses the various strategies designed to help businesses optimize their presence thereby allowing them growth. It involves more than just displaying an advertisement, it uses Internet based advanced tools to research, manage , track and analyse web traffic. This paper studies the effectiveness and the impact of the different Digital Marketing strategies like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Influencer Marketing and E-mail Marketing on the youth in Goa.
Article Details
Unique Paper ID: 150591 Publication Volume & Issue: Volume 7, Issue 8 Page(s): 16 - 18
Article Preview & Download

Share This Article

International conference on Management, Science, Technology, Engineering, Pharmact and Humanities.

IJIRT.org enables door in research by providing high quality research articles in open access market.

Send us any query related to your research on editor@ijirt.org