ECOLOGICAL PARADIGM OF RETAIL MARKETING SERVICE APPEAL TO INDIAN CONSUMERS
Dr. A. KALAIVANI, Dr. A. BOSE
Supply Chain, PR, IOT, AI and GRDI
The paper provides detailed information about the latest trends of retailing marketing services in India. The competitive retail sector is under pressure to provide efficient services to hold its share of the market. Retail is the sale of goods and services from the individuals or businesses to the end user. Retailers are part of an integrated system called “supply chain”. A successful retail marketing campaign should explore different boulevards. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to-door delivery. Retailing includes subordinated services such as delivery. Consumers demand higher levels of service and supply simultaneously encouraged by other alternatives like mail order and out of-town-shopping. This paper proposes that the retail service provides a link between production and consumer. It also allows retail personnel to study operation practices in other organizations and to compare different methodologies.