Dr.B.Mohandhas, K.Mohanasundaram
BIS, National Standardization System, Small and Medium Enterprises.
Today’s business environment and the nature of the term quality itself imply that the quality concept is an ever-changing one, hence, continuous attention must be paid in order to catch up with the ever-changing quality standards to control moving targets in an internationally competitive market. Quality initiatives have been a part of an organization strategy irrespective of the size of the organization. Standardization is the Central sector scheme started with the objective for promoting standardization of quality. Quality standards for products are framed based on their intrinsic quality and extrinsic activities of an organization for the making of product. Manufacturers often sell their products with a quality mark of a product certification body. Quality marks are meant to communicate the added value of the product. The extra quality may refer to one or more aspects that a consumer may be unsure about. Such aspects can be environmental impact, product quality, safety and hygiene, production standards, the absence of additives or preservatives, etc. Overall, a quality mark gives the consumer a visual and easily identifiable quality assessment tool, originating from a reliable source. Bureau of Indian Standards (BIS), Quality Council of India, National Standardization System are mainly considered to be an authorized body to issue the certification for a product / service in Indian industry. This paper discusses the role of Bureau of Indian Standards to ensure quality products and to get an insight on the quality standards that are practiced in the small and medium enterprises in India to protect the consumer rights which will improve the organizational performance.
Article Details
Unique Paper ID: 151102

Publication Volume & Issue: Volume 7, Issue 11

Page(s): 672 - 674
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