IMPACT OF DIGITAL MARKETING PRACTICES AND ITS CLIENTS SATISFACATION TOWARDS BUSINESS APPLICATIONS WITH REFERENCE TO HRADI INFOTECH, CHENNAI
Author(s):
S.Rekha, Bala bhuvaneswaran
Keywords:
Digital Marketing, customer satisfaction, Internet Marketing
Abstract
The project was carried out for understanding the digital Marketing Practices of Hradi InfoTech and How Organization using the digital space to promote the business and to gather new clients. People are diverting their time to digital space so it is the strategy of the Organization that how they make their business plan in orders to gain more Clients. This research helps us in finding out the Organization unique strategy for Digital space and how it is better in order to its competitors. The project was carried out in with an objective of knowing the impact of various methods of digital marketing on the performance of the organization in terms of customer Satisfaction, towards advertising, sales, product etc. The research shows that the digital Marketing practices of the Organization are good or whether it is better formats competitors or not On the other hand, and also this comparative study to check how the digital s Marketing Practices of the Organization is better in comparison to its competitors and how Organization impacting the clients using digital space.
Article Details
Unique Paper ID: 152151

Publication Volume & Issue: Volume 8, Issue 2

Page(s): 555 - 558
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