THE ROLE OF DIGITAL CONSUMER IN MEDIA UNIVERSE

CH.MADHU; K.SARIKA

THE ROLE OF DIGITAL CONSUMER IN MEDIA UNIVERSE

Authors: CH.MADHU, K.SARIKA

Unique Paper ID: 143925
Volume: 3
Issue: 4
PageNo: 273-284

Keywords: new media customer relationships electronic word-of-mouth online communities recommendation systems mobile Technologies The internet with Twitter Face book YouTube or MySpace but also mobile

Abstract:
This paper tells us the impact of digitalization on consumers and how and what source of digital devices has become a norm in their daily lives. It also provides an insight into what is propelling the new multi screens, always consumerâ€™s lifestyle. This media not only making the consumer digital use a device who have different buying triggers but it is also a big opportunity for the marketer who drags the consumers of different paths into a single roof. Ever before today consumers got deeper attachment with digital platform. The usage of various digital devices by consumers shows how strongly these electronic devices has become a part of our lives, whereby we consumers lives have become digital. These digital consumers have no urgency to buy or make a purchase and they do research on their desktop and laptop computers for purchasing. Consumerâ€™s where very much thankful to such devices which made their lives much more comfortable with deeper access to various products and brands with just a click.

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Cite This Article

ISSN: 2349-6002
Volume: 3
Issue: 4
PageNo: 273-284

THE ROLE OF DIGITAL CONSUMER IN MEDIA UNIVERSE

Available:https://ijirt.org/Article?manuscript=143925

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UGC Approved
Journal no 47859

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