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@article{145025,
        author = {Vikrant Vikram SIngh and Dr. Manoj Pandey and Dr. Anil Vashisht},
        title = {IMPACT OF CSR INVESTMENT ON THE PERFORMANCE OF PUBLIC SECTOR BANKS IN INDIA},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {4},
        number = {8},
        pages = {73-83},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=145025},
        abstract = {The study intended to determine the effect of corporate social responsibility on financial performance of public sector banks in India. Financial performance was measured by use of net profits before taxes obtained from audited statements of comprehensive income. For uniformity purposes, net profits before taxes was chosen since some commercial banks had treated expenses on CSR as tax exempt while others had not. Investments were measured by considering loans to customers (except to other banks and corporations), investment in treasury bonds and government securities, investment in shares for trading purposes and investment in subsidiaries. Investment in CSR was measured using monetary spending on social activities. Data was obtained from various public sector banks audited financial statements, websites, publications and annual reports. Secondary data from the year 2012 to 2016 was used for analysis. Using descriptive research design, the study tested for linear relationship between financial performance and corporate social responsibility. The study used correlation analysis technique, graphical analysis tool and the five years secondary data to analyze the effect of corporate social involvement on the financial performance of public sector banks in India. The study revealed that not all public sector banks report their CSR involvement. Out of the 27 banks studied, only 10 provided the necessary and complete data that was appropriate for the study. The study findings were that expenses on social course have an effect on financial performance of public sector banks in India},
        keywords = {Corporate Social Responsibility, Public sector Banks, Market Price, Net Profit, Environment protection, Customer satisfaction.},
        month = {},
        }