Author Login IJIRT Partner Network (IPN) Login

CUSTOMER SERVICE AND CUSTOMER RELATIONSHIP MANAGEMENT WITH SPECIFIC REFERENCE TO BANKING INDUSTRY IN INDIA

  • Unique Paper ID: 145579
  • Volume: 4
  • Issue: 10
  • PageNo: 351-355
  • Abstract:
  • Customer Relationship Management has been practiced in India for several years. It was a neglected part in marketing previously. But today the scenario is entirely different where all firms including the Banking firms find it difficult to attract and retain the customers due to the aggressive competition and liberal economic policies. Due to this factor, firms in India are now taking serious efforts to satisfy their customers. Customer service is an integral part of CRM. Fulfilling the expectations of customers is the way to serve customers. Changing customer needs and expectations are posing challenges to the companies in satisfying their customers. The entry of new generation customer group who need latest technology in Banking Services is posing further problem to the bankers. In this paper an attempt is made by the author to describe the expectations of customers and its importance in Customer service with reference to Banking Industry.
Download article email to a friend

Cite This Article

  • ISSN: 2349-6002
  • Volume: 4
  • Issue: 10
  • PageNo: 351-355

CUSTOMER SERVICE AND CUSTOMER RELATIONSHIP MANAGEMENT WITH SPECIFIC REFERENCE TO BANKING INDUSTRY IN INDIA

Related Articles

10 Mar, 2018

INTENDS TO OVERCOME THE OCCUPATIONAL STRESS EXPERIENCED BY THE EMPLOYEES OF MSME SECTOR IN COIMBATORE DISTRICT

Read More
Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Archive

View More

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry