INDIVIDUAL INVESTMENT - RISK PERCEPTION

INDIVIDUAL INVESTMENT - RISK PERCEPTION
Author(s):
LAKSHMINARAASIMHA J, Dr Manoj Kumara N V
Keywords:
Investors perception, investment, investment behavior.
Abstract
Risk is an inherent feature of all types of financial investments due to the variability in the actual and expected returns on investment. The concept ‘risk perception’ means the way in which investors view the risk of financial assets, based on their concerns and experience. The risk perception of investors is an important factor that influences the investment decisions. Hence, in the present study, based on the review of literature and a number of factors influencing the risk perception of investors were identified. These factors include unpredictability of returns, knowledge about the financial assets, chance for incurring loss, diversification of portfolios, and dependence on professional investment advice. The investors were provided with nine statements relating to risk, to measure their perception towards risk with relationship between risk perceptions of the investors.
Article Details
Unique Paper ID: 146811 Publication Volume & Issue: Volume 5, Issue 2 Page(s): 66 - 69
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