Author Login IJIRT Partner Network (IPN) Login

A STUDY ON ROLE OF PACKAGING IN CONSUMER PURCHASING DECISION

  • Unique Paper ID: 149920
  • Volume: 7
  • Issue: 2
  • PageNo: 13-15
  • Abstract:
  • Earlier the role of packaging was to defend the product but now it is an important element for increasing sales, tool for marketing communication and attracting the customers. The Packaging is focused more on the customers preferences and tastes. The study focuses to understand the role of packaging in consumer purchase decision, to measure the factors attracting consumers towards packaging elements of the product and to identify the problems of packaging in consumer decision making process. The hypothesis is tested through statistical tools and collected data is interpreted through graphs.
Download article email to a friend

Cite This Article

  • ISSN: 2349-6002
  • Volume: 7
  • Issue: 2
  • PageNo: 13-15

A STUDY ON ROLE OF PACKAGING IN CONSUMER PURCHASING DECISION

Related Articles

Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Archive

View More

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry