A STUDY ON CUSTOMER SATISFACTION TOWARDS RAYMOND’S FASHION WEAR WITH REFERENCE TO COIMBATORE CITY

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ISSN: 2349-6002 ESTD Year: 2014

UGC approved journal no 47859

A STUDY ON CUSTOMER SATISFACTION TOWARDS RAYMOND’S FASHION WEAR WITH REFERENCE TO COIMBATORE CITY
Author(s):
banurekha, M.Priyadharshini
Keywords:
Customer Satisfaction, Quality
Abstract
Customer satisfaction is a expression often worn in selling. It is ready to lend a hand to determine of how goods and services of the corporation get together consumer satisfaction. This revise for the most part deals with the buyer approval towards Raymond clothes with favorite by respondents in Coimbatore city. Primary data was together all the way through a structured questionnaire of 150 respondents and the type of sampling was convenient sampling. Based on this study the main factors that affects the customer satisfaction level are design, Price, colour, brand name, diversity and console of the item for consumption which plays a significant role in enhancing the satisfaction level
Article Details
Unique Paper ID: 150979 Publication Volume & Issue: Volume 7, Issue 11 Page(s): 273 - 275
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