A STUDY ON IMPACT OF SOCIAL MEDIA ON ONLINE SHOPPING WITH SPECIAL REFERENCE TO COLLEGE STUDENTS IN SATTUR
Author(s):
Dr.P.Ramalakshmi
Keywords:
Abstract
A social media is a social structure made up of a set of social actors (such as individual or organization) and a set of the dyadic ties between these actors. The social media perspective provide a set of methods for analyzing the structure of whole social entities as well as variety of theories explaining the patterns observed in these structure. The study of these structure uses social media analysis to identify local and global patterns, locate influential entities, and examine network dynamic.
Article Details
Unique Paper ID: 152935

Publication Volume & Issue: Volume 8, Issue 5

Page(s): 84 - 87
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