A STUDY ON CUSTOMER SATISFACTION TOWARDS ONLINE SHOPPING

A STUDY ON CUSTOMER SATISFACTION TOWARDS ONLINE SHOPPING
Author(s):
Charithra M V, Sowmya B
Keywords:

Abstract
One of the most popular activities on the Web is shopping. It has much allure in it — you can shop at your leisure, anytime, and in your pajamas. Literally anyone can have their pages built to display their specific goods and services. History of ecommerce dates back to the invention of the very old notion of "sell and buy", electricity, cables, computers, modems, and the Internet. Ecommerce became possible in 1991 when the Internet was opened to commercial use. Since that date thousands of businesses have taken up residence at web sites. At first, the term ecommerce meant the process of execution of commercial transactions electronically with the help of the leading technologies such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT) which gave an opportunity for users to exchange business information and do electronic transactions. The ability to use these technologies appeared in the late 1970s and allowed business companies and organizations to send commercial documentation electronically.
Article Details
Unique Paper ID: 153096 Publication Volume & Issue: Volume 8, Issue 5 Page(s): 629 - 638
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