Rapport and Attitude of Administrators and Employees Toward Students: Critical for Growth and Sustenance of an Institution
Author(s):
AWUNGASHI SAMSHOKWO VAREKAN
Keywords:
Business organization, Attitude, Educational institution, customer, customer needs, customer satisfaction, students, negative publicity.
Abstract
This article deals with the attitude of the office staffs, faculty and administrators towards the students and its impact on the institution in the long run. It is a survey carried out with students in the Higher education to find out their experience as a student and its impact towards their relation, perception and publicity to the institution. This article examine the educational institutions at par with business organizations and the students as the customers. Customers visit, demand and consume a product or service but the re-visit or continuation of the demand and publicity of the product or service brand will depend on the satisfaction derived out of the service provided. Customer expectations and ultimate demand depend on the presentation, packing, and promises but the satisfaction is derived from actual consumption of the product or service. If the consumer is satisfied, demand is repeated or continued, and the consumer engages in positive publicity but otherwise it is discontinued with negative publicity. Students seeks admission in an educational institution to satisfy their needs which need to be satisfied in the process. Dissatisfied customer can do more damage to the organization.
Article Details
Unique Paper ID: 153174

Publication Volume & Issue: Volume 8, Issue 6

Page(s): 26 - 31
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