Prospects and challenges of e-banking services in rural areas- A study
Author(s):
Dr. Byatagaiah. T. P
Keywords:
Banks, E-banking service, Customer satisfaction, Rural area, Digitization of services.
Abstract
Electronic banking (e-banking) is the automated delivery of new and traditional banking products and services to customers directly via electronic, interactive communication channels. E-banking refers to the systems that allow financial institutions, customers, individuals, or businesses to access accounts, conduct transactions, or obtain information on financial products and services via a public or private network, such as the Internet. Internet banking, on-line banking, and PC banking are all terms used to describe e-banking. ATMs, wire transfers, telephone banking, electronic funds transfers, and mobile transfers using various banking apps and credit cards are all examples of e-banking. Nowadays, internet banking sites handle customer service inquiries, allow transfers from one account to another, accept loan applications, and open new accounts, among other things. Aside from the rapid adoption of electronic bank branches, an entire financial community has emerged, offering a wide range of financial services. Customers are increasingly using ATMs, home banking terminals, and the internet to conduct financial transactions instead of visiting banks. It is backed up by the speed of telecommunications, powerful, low-cost computers, and secure encryption. This change to the internet is increasing the number of market competitors. ATMs and internet banking, for example, have introduced new methods of delivering banking to customers. (Sanjeev Pradhan, 2019). Technology has succeeded in making many aspects of life easier for today's societies (Rust & Oliver, 1994). More importantly, it has become a critical component in improving the overall quality of services, particularly E-Banking services (Joseph & Stone, 2003). E-banking is said to rely on the exchange of information between customers and providers via technological means rather than face-to-face interaction (Darwish & Lakhtaria, 2011). Most developed countries' banking sectors pioneered the field of e-services and have been actively involved in its continuous improvement. The goal was to try to meet modern clients' ever-changing needs and lifestyles. Commercial banks provide primary, secondary, and agency functions/ services to its customers over various mod
Article Details
Unique Paper ID: 153261

Publication Volume & Issue: Volume 8, Issue 4

Page(s): 810 - 814
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