Author Login IJIRT Partner Network (IPN) Login

Examining the Potentiality of Growth of Fusion Cuisine in Meerut

  • Unique Paper ID: 153295
  • Volume: 8
  • Issue: 6
  • PageNo: 351-357
  • Abstract:
  • Growing popularity of travel trade business in India has tremendously influenced food and beverage industry. In addition, new era generation’s inclination towards outing for lunch and dinner has also leveraged food industry. Fusion foods, having unique characteristics of its kind, are gaining popularity, in terms of flavor, taste, design and consumption, as well. Hence, the purpose of the present research is to investigate the future of fusion cuisines in Meerut. Outcomes of the research work reveal that there are lots of fusion dishes already flourishing and being served in food outlets of Meerut city. Moreover, people’s demand for these fusion cuisines is also high. The fusion cuisines having local, regional, national and international flavor are liked and consumed by the residents of Meerut city. Appropriate strategies, in terms of planning, promotion, creation of new innovative fusion dishes and people awareness programs need to be adopted, so that fusion cuisines scope in Meerut city can be more broaden and escalated.
Download article email to a friend

Cite This Article

  • ISSN: 2349-6002
  • Volume: 8
  • Issue: 6
  • PageNo: 351-357

Examining the Potentiality of Growth of Fusion Cuisine in Meerut

Related Articles

Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Archive

View More

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry