Examining the Potentiality of Growth of Fusion Cuisine in Meerut

Examining the Potentiality of Growth of Fusion Cuisine in Meerut
Author(s):
Dr. Dhananjay Kumar Srivastav, Mrs. Garima Jain Goel, Mr. Saurabh Tripathi
Keywords:
Fusion Cuisines, Cuisines of Uttar Pradesh, Promotion of Tourism and Hospitality, & Foods in Meerut City.
Abstract
Growing popularity of travel trade business in India has tremendously influenced food and beverage industry. In addition, new era generation’s inclination towards outing for lunch and dinner has also leveraged food industry. Fusion foods, having unique characteristics of its kind, are gaining popularity, in terms of flavor, taste, design and consumption, as well. Hence, the purpose of the present research is to investigate the future of fusion cuisines in Meerut. Outcomes of the research work reveal that there are lots of fusion dishes already flourishing and being served in food outlets of Meerut city. Moreover, people’s demand for these fusion cuisines is also high. The fusion cuisines having local, regional, national and international flavor are liked and consumed by the residents of Meerut city. Appropriate strategies, in terms of planning, promotion, creation of new innovative fusion dishes and people awareness programs need to be adopted, so that fusion cuisines scope in Meerut city can be more broaden and escalated.
Article Details
Unique Paper ID: 153295 Publication Volume & Issue: Volume 8, Issue 6 Page(s): 351 - 357
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