A STUDY ON CONSUMERS PERCEPTION TOWARDS ORGANIC PRODUCTS: IN MYSORE CITY

A STUDY ON CONSUMERS PERCEPTION TOWARDS ORGANIC PRODUCTS: IN MYSORE CITY
Author(s):
Dr.H.M.Chandrashekar, Palaksha G
Keywords:
Organic products, price, attitude, Health consciousness, consumer satisfaction.
Abstract
The Organic Product availability of input and output is critical for improve of organic forming in the country. Development of efficient marketing system is the need of the hour for strengthening the organic production in India. This paper made a humble attempt to understanding the consumer perception about organic product and marketing in Mysore city. The results concluded that most of the consumer especially in urban people prefer organic food product. Marketing of organic product is so poor in study area so the demand for organic product is increases but supply is very low. The major reasons are organic producer are low, adequate market facility is not there, few number of shops, lack of awareness, and so on. Therefore if farmer as well as government give interest to organic farming easily enhancing good marketing system in Karnataka.
Article Details
Unique Paper ID: 153315 Publication Volume & Issue: Volume 8, Issue 6 Page(s): 375 - 379
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