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@article{154354, author = {Shraddha chourasia and Vrushali Shrawan Thombre and Pratiksha Nirvikar Adhau and Vaibhav Ashok Dharnidhar and Ankita Sanjay Dhunde}, title = {Implementation of Affiliate trading platform using consumer response}, journal = {International Journal of Innovative Research in Technology}, year = {}, volume = {8}, number = {11}, pages = {15-17}, issn = {2349-6002}, url = {https://ijirt.org/article?manuscript=154354}, abstract = {The rapid development of affiliate marketing, a performance based internet marketing practice, in the recent years has created a very competitive market. Companies need to constantly improve their affiliate programs to maintain a successful program and to keep affiliates loyal. Affiliate programs are a type of marketing where the partners or affiliates advertise products in several websites, social media platforms this type of marketing is based on performance, since compensation is usually calculated through the amount of clicks. The goal of proposed work is to build a functioning affiliate program for small retailers.}, keywords = {Affiliate, Marketing, Social media}, month = {}, }
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