Implementation of Affiliate trading platform using consumer response
Author(s):
Shraddha chourasia, Vrushali Shrawan Thombre, Pratiksha Nirvikar Adhau, Vaibhav Ashok Dharnidhar, Ankita Sanjay Dhunde
Keywords:
Affiliate, Marketing, Social media
Abstract
The rapid development of affiliate marketing, a performance based internet marketing practice, in the recent years has created a very competitive market. Companies need to constantly improve their affiliate programs to maintain a successful program and to keep affiliates loyal. Affiliate programs are a type of marketing where the partners or affiliates advertise products in several websites, social media platforms this type of marketing is based on performance, since compensation is usually calculated through the amount of clicks. The goal of proposed work is to build a functioning affiliate program for small retailers.
Article Details
Unique Paper ID: 154354

Publication Volume & Issue: Volume 8, Issue 11

Page(s): 15 - 17
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