The Politics of Portraying Body and Beauty: Unveiling the Unreal in Advertisements

The Politics of Portraying Body and Beauty: Unveiling the Unreal in Advertisements
Author(s):
Sandra Mariya Antony, Llisha joshi
Keywords:

Abstract
Advertising has become an integral part of our culture. One of the characteristic features of human culture is that changes occur and people most commonly do accept changes over times. We have witnessed various styles, fashions, food varieties, new products and are still going through changes. Advertising promotes more than mere marketization of products. Images that are portrayed in advertising are often idolized without even knowing the quality or usefulness of the product. Just by analyzing the people acting in it, people blindly develops a wish to have the product.
Article Details
Unique Paper ID: 154544 Publication Volume & Issue: Volume 8, Issue 11 Page(s): 498 - 500
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