A COMPARATIVE STUDY ON ASPECTS OF MULTIPLE LEVEL MARKETING AND ITS CONCEPTS
Author(s):
Dr Manjunath Koliwad
Keywords:
Multi, Level, Marketing, Conceptual
Abstract
Multilevel marketing (MLM) is a retail distribution channel that has a poor reputation among many people and is increasingly being scrutinized by government regulatory bodies throughout the world. Multilevel marketing organizations are commonly accused of being unlawful pyramid schemes and unethical businesses. The degree of so-called internal consumption is becoming a major source of concern. This study discusses the qualities of multilevel marketing that have been attacked, arguing that assertions that MLM organizations are fundamentally pyramid schemes and unethical are mistaken from an analytical, not emotional, standpoint.
Article Details
Unique Paper ID: 154645

Publication Volume & Issue: Volume 8, Issue 11

Page(s): 816 - 820
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