INTERACTIVE MASS COMMUNICATION AND ITS IMPACT ON PUBLIC RELATIONS OUTCOMES

INTERACTIVE MASS COMMUNICATION AND ITS IMPACT ON PUBLIC RELATIONS OUTCOMES
Author(s):
Dr Manjunath Koliwad
Keywords:
Impact, Mass, Communication, Interactive
Abstract
The media is a tool for delivering mass communication to a large group of people. It is a fantastic source of entertainment and knowledge, as well as having a significant impact on our daily lives. It affects people of all ages, from children to the elderly, and it affects each age group differently. Because the media is our primary source of information, it aids in the molding of people's beliefs and attitudes. In this article, we performed a survey of people in the specified age bracket to determine their impact, perspectives, and opinions. Furthermore, we have identified some media events that dramatically exaggerate this problem; finally, a technique was proposed to lessen the impact while avoiding objectifying humans.
Article Details
Unique Paper ID: 154670 Publication Volume & Issue: Volume 8, Issue 12 Page(s): 64 - 68
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