Impact of Social Media on Investment Decisions among Young Adults

Impact of Social Media on Investment Decisions among Young Adults
Author(s):
Dr. Suman Tandon, Rishabh Jain
Keywords:
Social media, Investment, Investment decision, Young Adults
Abstract
The purpose of this study is to analyze the impact of social media on investment decisions among young adults which means changes in investment pattern after the enhancement the role of social media to a greater extent. It in1fluence our investment options available and other financial tactics. Digital technology gad made us depend and sometimes re- check our own decisions over the internet based sited to confirm our actions as right or wrong. This dependency has its own pros and cons. Social media includes various platforms like- Facebook, Youtube, Instagram, Twitter and many their digitalized news and reviewing sharing platforms. This Study found that the young adults using social media frequently. They take investment decision with the help of social media.
Article Details
Unique Paper ID: 155449 Publication Volume & Issue: Volume 9, Issue 1 Page(s): 828 - 832
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