A STUDY OF MADURAI REGION CONSUMERS' ATTITUDE TO BAKERY PRODUCT
Author(s):
M.K.Murugesh
Keywords:
Consumer behavior, bakery products, price, brand awareness, and product quality
Abstract
Bakery items are widely used in India and are vital to our civilization. Due to their rapid availability and high nutritional value, bakery products have become one of the most important food items in the modern human diet. The goal of this study is to determine how consumers react to bakery items. The research is based on primary data gathered from 500 customers. A questionnaire was created by the researcher to collect primary data. According to the findings of the study, among the four components of the marketing mix, pricing is the least impacting factor that generates problems in the marketing of bakery products, based on consumer attitudes.
Article Details
Unique Paper ID: 155590

Publication Volume & Issue: Volume 9, Issue 1

Page(s): 1815 - 1823
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