A STUDY ON JOB SATISFACTION ON MEDIA PEOPLE WITH SPECIAL REFERENCE IN CHENNAI- [VIJAY TV]
Author(s):
S.SATHIYAVANI, ARAVIND.A
Keywords:
Abstract
Television is playing a vital role in Indian society. Indian people mostly spend their time on watching Indian media as compare to other channels. This study is to find out the Viewers Behavior of Vijay Television. The study was made at Vijay Television private limited. The topic titled, “A study of viewer’s behavior at Vijay Television private limited” concentrates on analyzing the marketing opportunities and to know the activities and facilities provided by company to satisfy viewers. An attempt has been made to find out the viewership details, the most preferred channel, and the most preferred programmers in the channel. And also to find out the viewer’s behavior towards the channel and to find their interest and expectations.
Article Details
Unique Paper ID: 155679

Publication Volume & Issue: Volume 9, Issue 1

Page(s): 1455 - 1457
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