A study on impact of environmental factors on purchasing of tiles
Nidhi, Sanjay Medhavi
Purchase behavior - behavior gap, consumption, and usage of environment friendly products.
Purchase behavior and perception are highly influenced by the various factors which exist in the external environment such as-Physical, Psychological, Economic, Political & Legal, and Environmental factors. In other words, we can say that the macro environment affects the perception of consumers towards these consumer durables. If we talk about physical factor it means where an individual lives, learn, work and play. A clear physical environment is necessary for a healthy & conducive working environment. A clean physical place energizes an individual and has a positive effect on mood. Private organizations are good examples. We human beings want to work where we can find cleanliness & hygiene. In the present scenario, due to COVID-19 people are now much more focused on hygiene and cleanliness. A good quality tile makes it easier and provides comfort to work and live as they have numerous qualities like-non-porous, anti-skid, easy to clean, etc. Purchase behavior is highly influenced by the nature of products, they are using and consuming as now a days, consumers and customers are more inclined towards the purchase of those which are environment- friendly. The concept of green behavior has arisen. Researchers have concentrated on all of the above aspects, but none have included the environmental factor. Environmental factor refers to the stimulus that a live entity receives from its surroundings. Environmental sustainability has become more important in the ceramic sector as a result of construction-related environmental challenges. The environmental impact of ceramic tiles made with current production technology was assessed and compared.
Article Details
Unique Paper ID: 156163

Publication Volume & Issue: Volume 9, Issue 2

Page(s): 956 - 959
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